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By:Maureen Fitzgerald,David Arnott
Published on 2000 by Cengage Learning EMEA


With contributions from key experts in the field, this volume brings together a selection of classic and contemporary articles on marketing communications.

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Book which was published by Cengage Learning EMEA since 2000 have ISBNs, ISBN 13 Code is 9781861525079 and ISBN 10 Code is 1861525079

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